2

Strategic brand venturing: the corporation as entrepreneur

Year:
2012
Language:
english
File:
PDF, 227 KB
english, 2012
3

“Value” — A practitioner's lens

Year:
2012
Language:
english
File:
PDF, 127 KB
english, 2012
5

Brand intrapreneurs and brand managers: in search of disruption

Year:
2014
Language:
english
File:
PDF, 151 KB
english, 2014
6

Strategic brand venturing: an intersectional idea

Year:
2013
Language:
english
File:
PDF, 266 KB
english, 2013
7

Is Strategic Entrepreneurship a Pleonasm?

Year:
2013
Language:
english
File:
PDF, 226 KB
english, 2013